Follow these 4 steps before choosing your site template.


It's no secret that I love Squarespace and don't believe I could ever switch to a different platform. After all, I do design on this platform exclusively. The templates here are gorgeous and offer quite a few features that could really help you grow as a business and brand. 

Choosing a template may seem easy when it comes to the beautiful design these different companies come up with. Seriously there are just so many options out there between the different platforms.

But are you thinking about what exactly you want and need from your website? Here are # things you need to consider before choosing a website template, no matter what platform you're on.

Follow these 4 steps before you choose your Squarespace template - Melanie Craft and Company Blog

01. What's your website used for?

Before you can even think of a template, you may want to find out what you're using your site for. Are you going to be hosting an e-course? Are you using it to show off your portfolio? Are you going to be using it to blog?  

This is important to know, and when you do, then you can move on to the next step.

02. What features are you looking to have on your website?

Based on your answers in the first step of choosing your platform, you'll be able to determine what exactly you want from your website. Make a list of the must haves so that you can clearly see everything before you can choose a specific template. 

For example, if you're going to be using the platform for blogging, you may want to consider how the blog page will look. Do you want the sidebar? Do you want your posts to show an excerpt image? An other example may be that you want banners (wide image pictures before your content). Or maybe you love the idea of having a ton of white space. 

Some templates may not offer certain features you're looking for, so make sure you prioritize what's absolutely important to you when it comes to your site design.

03. Research your template options

Squarespace has a wide range of templates for several different categories. and depending on what you're using your site for and what features you're looking for, some templates may not be available unless you purchase an eCommerce plan.

When you're doing your research, make sure you're not just looking at the specific industry they're categorized in. This is a big one when it comes to designing websites for my clients. You shouldn't feel like you're restricted to specific templates. If you're not a photographer, but love what the templates in that category offer, go ahead and browse through them!

When researching your template, please make sure you're not just looking at the visual aesthetics, either. While yes, that does matter, your main focus should be about the features and what you prioritized you wanted. You can take a look at the functionality of each Squarespace templates through Squarespace Support. This has been incredibly helpful for me!

04. Choose your template

Once you've established what you're using your website for, made your list and prioritized which features you absolutely needed for your website, and researched the different templates, you're now able to narrow down and choose the template you want for your website.